Matthew and Samantha made a bold (and brilliant) move—leaving their jobs to become their own bosses. They knew the challenges that come with running a company, but they were ready to take them head-on.
I had the pleasure of working with Samantha during our time at the e-commerce brand Dolls Kill, and I’ve seen her drive and creativity up close.
Curious about how that experience shaped their journey?
I wrote an article about their e-commerce success—click here to read it!
Table of Content
- How Do You Start a Pressure Washing Company?
- Local Search is the Key
- Data and Metrics
- How Much Does It Cost to Build a Website for a Pressure Washing Business?
- Ready to Grow Your Business?
How Do You Start a Pressure Washing Company?
Starting a pressure washing business isn’t exactly rocket science—but it’s not just plug-and-play either. The basics? You’ll need a solid pressure washer, a vehicle (truck, van, or even a good ol’ trailer), and the right cleaning products. That’s your foundation.
Getting started is the easy part. But reaching customers? That’s where things get real.
That’s exactly why MMPG stepped in to help Sam and Matt turn their vision into reality. With some hustle and smart digital strategy, they launched Bay Area Pressure Pros in October 2024—and built a thriving business from the ground up.
How to build a website for pressure washing company and make them rank on Google Search?
First things first—you’ve got to understand what your ideal customer is actually looking for when they search for Pressure Washing Services. It usually comes down to a few key factors:
- ✅ Quality
- 🤝 Trust
- 💰 Price
- ⏱️ Time/Efficiency
- 🙌 Convenience
With that in mind, we built the Bay Area Pressure Pros website to serve both residential and commercial property owners by listing clear, up-front CTAs (calls-to-action), keeping a click-to-call button visible at all times, and showcasing all the essential info right on the homepage—like the areas we serve, contact details, and links to trusted third-party platforms like Google Business Profile and Yelp.
We followed that with a bold hero image and a clean layout that lists all the services we offer, each paired with custom icons to make scanning a breeze.
You also should read: The Landing Page Paradox
The goal? Make it easy for people to trust you and take action—without needing a pressure washer to blast through a confusing site layout.
Next Step: How Can You Increase Average Session Duration Per User?
According to the Google ranking documentation leak in 2024, average session duration per user is a real ranking factor. (Yep, confirmed!) [More info here.
So what can you do about it?
One effective strategy is adding before-and-after images of your work. People love a good transformation, and showcasing real results not only builds trust—it keeps visitors on your page longer.
That extra time spent scrolling through your power-washing magic?
Google notices.
At Bay Area Pressure Pros, we include photo galleries that highlight our clean-up jobs in action. It’s a simple feature that boosts engagement, builds credibility, and gives potential clients a visual sense of the high-quality services they offer.
Because nothing says “We know what we’re doing” like a filthy driveway turned sparkling clean.
Local Search is the Key
When users are looking for local services, they don’t overthink it—they type something like “Pressure Washing near me” into Google and go from there. That’s why it’s crucial to rely on tools like Google My Business (now called Google Business Profile) or any map-based platform that helps get your brand in front of local eyeballs.
But just showing up on the map isn’t enough—you’ve got to show up strong. To succeed in local search, there are a few key strategies to follow. The most important one?
Deliver top-notch service. If your work shines, your reviews will too. And let’s be honest, nothing builds credibility like a collection of glowing stars from happy customers.
Take Bay Area Pressure Pros, for example. They launched in October 2024, and as of April 2025, they’ve already racked up 63 five-star reviews—all from real customers. That’s what happens when you mix quality service with local search smarts.
How to acquire reviews on Google My Business for a pressure washing company?
When it comes to building a Google My Business account for your pressure washing business, two fundamentals should lead the way:
1. Quality
2. Trust
Yep, just like your services—your website should look clean, run smooth, and leave a great impression.
If your business delivers quality results and communicates with honesty and transparency, guess what? You build trust. And when you build trust, more people want to work with you—which brings in more quality leads. See the full-circle magic there?
A good GMB account doesn’t just sit there looking pretty. It should:
- Show off your best work (before-and-after pics are gold)
- Make it easy for people to contact you
- Prove you’re the real deal (reviews, licenses, maybe even a smiling photo of you with a power washer)
Data and Metrics
The results are fantastic.
Keep in mind that if you produce a website that cover all the needs for your customer, and you are able to translate that service that you offer in quality and trust your numbers will grow!
The image below shows:
The last 28 days, 8.1K Impressions, 50 Clicks and 64 unique visitors from the search.
273 Interactions only from Google My Business
36 phone calls, only from Google My Business
How Much Does It Cost to Build a Website for a Pressure Washing Business?
Let’s break it down with some real-world numbers.
Matt and Sam invested $12,000 to have me build a professional, lead-generating website for their new pressure washing company. Now, I know what you’re thinking—“Whoa, that’s not cheap!” But let’s take a look at what that investment brought in over just 6 months:
- 44 lead form submissions
- 36 calls from Google Business Profile (GMB)
- (And we’re not even counting direct calls from mobile users or leads from paid ads!)
Let’s run some conservative math:
Say only 15% of those 80 leads became paying customers. That’s about 12 confirmed jobs.
Now, add to that their 63 five-star GMB reviews, all from real clients.
So we’re realistically looking at around 75 customers in 6 months (and honestly, that’s playing it safe—the real number is likely much higher).
The average service for pressure washing? Around $400.
$400 x 75 = $30,000 in revenue.
That means their $12,000 website investment paid for itself more than twice over—and that’s just the first 6 months.
Bottom line?
A high-quality website isn’t an expense—it’s an engine for growth.
I also created this GIF for their business—something simple, but powerful. It highlights what Bay Area Pressure Pros is really about: a family business that loves what they do, and most importantly, genuinely cares about each other.
This is what we call humanization in branding. It puts real faces and real stories behind the service.
And let me ask you—wouldn’t you rather hire someone who feels trustworthy, relatable, and passionate about their work?
Your customers feel the same way.
In a world full of faceless businesses, showing a little heart goes a long way.
Take a look at: Legal Document Management Software
Ready to Grow Your Business?
If your business is feeling stuck and you’re looking for more customers, let’s chat. A quick conversation might be all it takes to spark the next big move.
Thanks for reading—and if you have any questions at all, I’m just a message away. Let’s make something great happen!
Mauricio Sordille
Head of Growth Marketing – Digital Marketing Agency
📧 contact@mmpgoals.com | ☎️ 510-384-0208
MMPG 